Why Online Marketing in Kenya is Important for Small Businesss

When you start your new business, your main focus is often how to get the first customers streaming in and making purchases. However, the challenge of using traditional media to advertise/market as a startup is that it is often costly.  On the other hand, digital marketing in Kenya can instantly get word out about your business to millions of people and help you make sales. Furthermore, online marketing in Kenya is very affordable even for the smallest business and it’s easy to setup.

Benefits of Online Marketing in Kenya

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. For example, there are over 13 million social media users in Kenya. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Some of the benefits of online marketing in Kenya include:

  • Save money and reach more customers.
  • Reach a global audience easily.
  • Platform to directly engage with potential clients directly.
  • Track responses and performance of marketing campaign in real time.

Your Customers Are Online

If you have been avoiding digital marketing in Kenya, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?

The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.

This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.

They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.

If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.

Once they have made that decision, they probably won’t be back.

Your Competitors Are Online; and so should be you

If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.

The truth is that successful small and large businesses are using some form of online marketing in Kenya.

If you don’t use digital marketing in Kenya, then you may as well be on your way out of business…it’s that simple!

When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?

Be Accessible to Your Customers

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds in a Google search with keywords that can lead them to your business.

Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?

Let Customers Come to You

Think of online marketing in Kenya as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects.

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know Your Target Audience

Digital marketing in Kenya allows you to engage with your prospects, directly. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.

In summary, using online marketing in Kenya to promote your small business will help you to have a much better chance of business success.

 



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