Most Popular Social Media Websites in Kenya 2018

Ever since its creation Social Media has taken the world by storm. An average teenager even spends a total of 9 hours a day on social media alone. It’s hard to escape the digital sphere when almost everyone is now connected to one or more social media websites in Kenya.

In fact, social media websites in Kenya have become so big that businesses, big and small, cannot overlook its marketing benefits. It’s a great place to promote brands and reach amass of people from all over the globe.

You have to identify which popular social media websites in Kenya will help you gain an advantage with your business and help you reach your audience. It’s key to properly utilize the power of social media, choosing only those fit for your business and demographic. Social media will also help make marketing easier for you and your business, with options like paid advertising or post boosting. You can easily reach a wide array of audiences.

Based on the user count, here are some of the most popular social media sites you can choose from today:


Almost everyone has heard about this website. In the business world, Facebook marketing has been the go to method for brands who easily want to reach and engage with their target audiences. Since its creation on 2004, there has been an increase of 2.2 billion active monthly users. It is also estimated that 1 million small and medium-sized businesses use Facebook to market and advertise their brand. To simplify, Facebook is the best place to connect with people and market your brand.

There are over 7 Million active Facebook users in Kenya


Youtube is the largest video-based social media websites in Kenya to ever exist. It’s unending popularity has given it the title of second most popular search engine behind Google. Since its creation in 2005 it has reached up to 1.8 billion active monthly users. Users are able to upload, share, view, comment on videos, and subscribe to different channels they like. Many brands now use this platform to create content that viewers find exciting in order to gain more hype for their brand, products, and services.

Youtube has over 8 Million active users monthly in Kenya


This social media platform is primarily used for sharing photos and videos. There is also a feature that allows users to post stories (which can be multiple videos or images) that stay on your feed for just 24 hours. It gives followers a chance to see “a day in the life” content of different personalities online.

Aside from having the ability to upload your own content, users can interact with others through likes, comments, group and personal messaging. Users also have the ability to save photos to a variety of different collections. Many businesses have turned to Instagram to increase brand, product, and service awareness. Instagram marketing is turning the game for businesses, especially since there are about 1 billion monthly active users. An abundance of potential clients.

4 Million Instagram users in Kenya


Twitter consists of a feed that will show content posted by the people you follow, and vice versa. You can post anything from pictures, videos, gifs, links, or memes just as long as you don’t go beyond the character limit. A 280-character limit isn’t enough of a hurdle for the 336 million active monthly users of twitter.

Many businesses use twitter to engage with clients by answering questions, releasing news or teasers, and simply replying to different tweets regarding the brand or business. Twitter also has a targeted ads feature for brands and businesses looking to target a specific audience.

Twitter has over 1 Million active users in Kenya


Snapchat is a multimedia messaging app that allows users to send images or videos to friends, however these message will only last up to 24 hours before it disappears. It has also popularized the use of filters or lenses on photos that add visual effects to the picture or video. Snapchat has created a platform that mimics real life conversation with its temporary, and natural flow of interaction. With 300 million active monthly users, many major media brands like Buzzfeed and People magazine use the app’s “discovery” feature to post short-form content for users.

Snapchat has over 1 million users in Kenya


Linkedin is a social media websites in Kenya for the business community with an estimated 250 million active monthly users.. It’s the best way to make professional business connections and is basically facebook for those who are only interested in the business side of things.

Linkedin uses the term “networks” for the people you connect with. Many users model their profiles after their resumes, which include their professional work history, skills, education, and other basic information. A few of these users also use Linkedin to find employment and many recruiters go to Linkedin to find a new employee.


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