No matter what your business is online, you want as many many people as possible on your website — whether your goal is to entertain and inform readers, promote your work, sell your products and services, or even educative content. Simply put, the more visitors you get, the easier it will be to build an audience you can count on. The easiest way to increase your website visitors is through Search Engine Optimization (SEO) in Kenya
Why Search Engine Optimization (SEO) in Kenya?
There are a lot of ways to drive traffic to your site, but Search Engine Optimization (SEO) in Kenya is one of the most effective. SEO is a collection of strategies and techniques aimed at helping your pages rank higher in search engines results. This increases your site’s visibility and can help it really take off.
In this post, we’ll explore 3 techniques you can start using right away to rank your website higher on Google search and increase visitors to your website!
1. Build Your Content Around Keywords
Chances are you’ve encountered the concept of keywords before. These are short phrases that describe your content’s topic. For example, you might choose the keyword “masai mara safaris” for a website page that describes various Masai Mara safari packages. By doing this, you’re predicting that a lot of people will type the phrase into a search engine when looking for this type of post; thus improving your website’s Search Engine Optimization (SEO) in Kenya
Choosing a keyword for each post or page and using it in various places — such as the title, the headings, and the content itself — is a common way to communicate your topic to search engine crawlers and increase the chances of showing your content in relevant searches.
DISCLAIMER! Of course, you want to be smart about the way you use this tool. For example,it’s best to avoid ‘keyword stuffing’, or forcing your keyword into too many places so that it appears unnatural or spammy thus leading to Google penalties.
2. Use Responsive Design on Your Site
More people than ever are using mobile devices to browse the internet. This means your site needs to look and perform as good on any type of device a visitor happens to be using. You can ensure this by following the strategy of responsive design — in other words, designing your site so it reacts and adapts to each user’s device.
Responsive design is so important that Google uses it as a ranking factor. If your site is responsive, its chances of appearing high on SERPs will be that much better. For WordPress users, the best way to get started with responsive design is to choose a theme that supports responsive design.
3. Optimize Your Images
Images are important for just about any website. They provide visual appeal and context, plus they help break up text and make it more readable. As you’ve probably guessed, they can also have an impact on your SEO. For one, the quality and size of your images can affect your pages’ loading speed, which is a ranking factor. Also, crawlers will look at certain information attached to images — such as filenames and ‘alt text’ — when trying to index and understand your site.
Addressing these two issues will go a long way towards shoring up your Search Engine Optimization (SEO) in Kenya. First, be sure to optimize your images and other media, so they have as little impact on your site’s performance as possible. Then, give each image a descriptive filename and alt text (bonus points if you use a keyword in one or both places).